J. Cole Counters Kendrick Lamar on ‘7 Minute Drill,’ on Surprise New Album ‘Might Delete Later’

A lot of people were really into Kendrick Lamar's guest verse on "Like That" from Future and Metro Boomin's recent collaborative album "We Don't Trust You." In it, Lamar made fun of Drake and J. Cole for including him in the "big three" on their duet "First Person Shooter," which came out last year.

In response to Lamar's diss on the last song "7 Minute Drill," J. Cole released his new project "Might Delete Later" unexpectedly, taking a more direct approach than Drake's oblique allusions on his current tour.

First thing on the track, the native of Fayetteville, North Carolina, addressed Lamar's insult. "I received a phone call stating that someone is disparaging you / If you desire recognition, it comes with extensions," he raps. Your first work was brilliant, your last was devastating; your second work put people to sleep, but they gassed it; he's still doing concerts, but he's fallen off like 'The Simpsons.'

You were at the peak of your game when you hit your third crap, and I was right behind you till I hit mine.

Next, he makes a passing reference to Kendrick Lamar's "The Heart" series, which he has released in installments over the course of his career. "He releases a new 'Heart' verse every thirty months on average. If he didn't diss, we wouldn't be having this conversation. Even if I mess with him, blood doesn't force me to smoke this n—a. However, if things become tough on this mic, I will humiliate him.

The appearance of Kendrick Lamar on "Like That" has left fans impatiently waiting for the rappers to respond. When Lamar and J. Cole were both on the same level of stardom, Lamar said, "Love when they argue the hardest MC." Could it be K. Dot? Is Aubrey the one? The three of us, the "big three," like we formed a league, or just me?

"Yeah, rise and join me, fuck sneak dissing / 'First Person Shooter,' I hope they brought three switches," Lamar scoffed. "Big me is the only one, motherfuck the big three."

Even though things are still not quite where they should be, J. Cole gave fans 12 songs on "Might Delete Later." Ari Lennox, Gucci Mane, Bas, Central Cee, and Cam'Ron are among the guests on the project. His most recent solo effort, "The Off-Season," was dropped in 2021.

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